From static content to engaging user journeys and value in all life situations

As Denmark's largest mortgage institution, Nykredit wanted to strengthen their digital presence and create an engaging and targeted platform. However, they faced several challenges that hampered their ability to offer modern, personalized customer experiences:

• Static website: El plataforma existente é estático y pertenido de elementos dynamímicos que pode activar usuarios e criar incentive para acción.
• Lack of coherent user journeys: Utilizatori esperienza disjointed tra sito e applicazioni mobili, weakens su experiencia totalmente.
• Personalización limitada: It was difficult to adapt content to the needs and life situations of individual users, such as home buying, retirement or financial planning.
• High Support Load: The lack of self-service solutions led to increased pressure on Nykredit employees in relation to consulting and customer support.
• Complex integration: There was a need to coordinate multiple systems and third-party integrations to ensure a smooth digital experience.
• Needs to strengthen NYKredit's position as a digital leader: Compétition en la secteur financiële requêt Nykredit para ser un compañía innovativa y future-oriented.

Coignite a comprehensive suite of digital systems and applications that collectively transformed NYKREDIT's digital platform into a dynamic, personalized and cohesive solution. The package consisted of several integrated components, each supporting the strategy of engaging users and creating value in different life situations:

• Self-service tools on the website:
  We created intuitive web-based solutions such as home loan calculators, budget planners and investment tools. These tools helped users gain insight into their financial situation and supported decision-making processes directly on the website.
• Anwendungen Mobiles:
  A series of six different apps were developed to meet specific needs. Examples include:
  • Housing overview: Gives users insight into their housing finances and future opportunities.
  • Smart Budget: Helping families plan and keep track of finances.
    These apps ensured mobile accessibility and targeted user life situations, from home purchases to savings.
• Contiguous user journeys:
  Utilizzi. This included both guidance on complex financial decisions and easy access to the tools that could help in the specific situation, such as retirement, buying or selling a home.
• Business logic tools:
  We developed a unique tool that enabled Nykredit to quickly implement complex financial calculations directly into their digital solutions. The tool transforms Excel-based models into APIs and ensures fast and accurate deployment of new computational capabilities.
• Personalizacija:
  We implemented advanced personalization that customized the content across the website and applications. This created a more relevant experience for the individual user and significantly increased engagement.
• Integratie met externe systemen:
  Paquet je progetto se seamlessly s Nykredit's existing systems as well as with third-party integrations such as NemID, government databases and other financial services. This ensures consistency and efficiency across the entire ecosystem.
• Modular Arkitektur:
  Alle systeme ontwikkeld met een modular approachte die Nykredit om te scala en reusabelijke functionaliteit across their digital solutions. This reduced costs and ensured rapid implementation of new features.

Taken together, the solutions have provided Nykredit with a flexible and future-proof foundation to drive their digital strategy forward and deliver value to their customers through a holistic approach to their financial lives.

Targeted user journeys and digital solutions enabled users, created incentive for contact and strengthened NYKredit's position as a digital frontrunner. Clients gained access to tailored knowledge and tools that supported them in specific life situations, while Nykredit streamlined internal processes and achieved increased customer engagement.