Service Platform Strengthens Loyalty in the Auto Industry

Maintaining customer loyalty is a major challenge in the automotive industry, especially after the end of the warranty period. This requires auto dealers to constantly develop their ability to maintain and strengthen relationships with customers to ensure sustained service revenue.

Universal Apps specializes in developing apps for the auto industry. With the assistance of Coignite, they have created an advanced service platform and an app templating platform that has enabled the production of more than 80 bespoke apps. These apps are designed to improve customer engagement and loyalty for car dealerships.

The solution included:

• App templating platform: Enabled rapid and cost-effective development of over 80 bespoke, branded apps.
• Online administration system: Allowed individual management of app content and user data for each retailer.
• Servizi di automazione: Automated calls and targeted campaigns using advanced data analytics.
• Personalized notifications: The system ensured that car owners received automatic reminders of necessary maintenance and service.
• Tools for car owners: The apps included features such as my car, booking, contact, damage report and roadside assistance, which further strengthened customer service.
• Customized communication: The ability of retailers to send targeted messages and offers was significantly improved, resulting in increased customer engagement and sales.

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The implementation has had considerable success, achieving the following:

• Wide User Adoption: The platform has attracted more than 110,000 users, testifying to its usability, scalability and value.
• Increased customer loyalty and service experience: Improved customer retention and an elevated service experience through regular and relevant communication.
• Effective branding and marketing: The tailored apps have enabled effective campaigns that strengthen brand affiliation and increase sales.